A LOAD ON YOUR MIND | Cognitive Load & Text Engagement

When considering engagement with a piece of text, cognitive load can make it or break it. When we read text, be it an interpretive panel, a blog post, or a chapter of a book for example, we may feel we are just reading it. Our brains, however, are hard at work navigating the transfer, or …

WORDS MATTER | Are Interpretive Panels Still Relevant?

As we zip through the years, with digital media ever more pervasive and slicker, you could be forgiven for thinking that the age of the written word or interpretive panels is dead or dying when it comes to visitor engagement. It is easier than ever to create and post video content and thanks to COVID, …